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The “Südtirol hilft” campaign of Coffee Roasting Company Alps Coffee offered an opportunity to customers who have always wanted to look behind the scenes of coffee growing and production. On a trip to Costa Rica in January 2016, those who were interested had a chance to meet the people behind the coffee and see the most important steps of coffee production with their own eyes. Alps Coffee’s partners provided information about coffee growing on location; the travel expenses were paid by Coffee Roasting Company Alps Coffee, the travellers themselves donated a corresponding amount to the aid organisation from South Tyrol. The purpose of the coffee trip to Costa Rica was not only to introduce the small group of tourists to the country as such, but also to give them an insight into the world of coffee.



